From Concept to Consumer
Michael Graves Design Group has extensive experience providing design services to clients worldwide. We have worked with large corporate clients to use design as a strategic business advantage at a variety of scales: from developing corporate brands to developing design programs for their franchisees, channel partners and customers. We have worked with small, start-up clients who recognize that design can be the differentiation they need to penetrate a market segment. We leverage all of our in-house disciplines - planning, architecture, interior design, product design, graphic design and branding - for our clients' benefit. On projects, MGDG works with best of breed manufacturers and retail merchant teams to develop merchandise assortment strategies. After conducting thorough market research and ethnographic studies, we present design concepts. Once concepts are approved, MGDG prepares technical drawings for manufacture. We then work with our clients to ensure the products are developed on time and on budget. As graphic designers and brand strategists, we also package and position our designs for sale.
