MGA&D is Redesigning Consumer Experiences and Expectations in the Personal Care Category

MGA&D is Redesigning Consumer Experiences and Expectations in the Personal Care Category

Leader Light Partnership

MGA&D is pleased to announce a design partnership with Leader Light. Leader Light is a China based vendor of massagers and personal care devices that it sells directly to retailers. For several years, Leader Light has been very successful designing for and selling opening price point massagers to America’s largest mass market retailers. MGA&D is pleased to be working with Leader Light on a new collection of value added massagers, scent diffusers and other personal care devices targeting mid tier American retailers. “Let’s face it, many of these products are typically purchased as gifts and may not receive a lot of use,” said Donald Strum, Principal. “We started with research and have uncovered lifestyle based motivations that will have consumers finally buying these products for themselves and proud to give them to the most important people on their gift giving list!”



Established in 1974, as Anco Merchandise Ltd of Taiwan, the firm was moved to Hong Kong in 1983 and renamed Leader Light Ltd. The company had great success and expanded its operations into China just three years later. Leader Light features a strong finance background, a fully controlled supply chain from IQC through shipment, a 100% on-time shipment record and qualified factory bases, with an experienced internal factory audit team. In addition, Leader Light has as in-house product development team of 16 that supports its continuous product development in the areas of Massagers, Health Appliances, Beauty Appliances, Ultrasonic Aroma Diffusers, and Travel Bottles & Cosmetic Containers. With strong market intelligence and a clear outlook on market trends, Leader Light has recognized the opportunity to expand its offering, and bring its assortments up-market with the help of the prestigious product design firm Michael Graves Architecture & Design.

Tags: product design, consumer goods, Leader Light
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