Marpac’s Dohm sound machine, with its electromechanical fan, has been ensuring sound sleep for more than 50 years. In 2016, MGA&D earned the commission to collaborate with Marpac on the redesign of this flagship product. The appearance was updated with a new Marpac design language that connects across the Dohm family of products. Through the use of form and texture, the user interface for the Dohm Elite was made more intuitive. The redesigned Dohm Elite sets the stage for the next 50 years of growth and success for Marpac.