Our graphics team worked closely with key doctors at Shore Orthopaedic to design a full range of brand collateral including brochures, responsive website, large format posters, advertising and signage. The visual language was derived from Shore Ortho’s “patient first” approach with the goal of creating a sense of well-being and achievement at a personal level.
MGA&D’s full-service solutions for Shore Ortho ranged from strategic planning, architecture, interior design and graphic design. A multidisciplinary team approach creates a seamless brand identity.
The visual identity was established by using a soft, approachable color palette, friendly human-centered typography and imagery of active people living their best lives. These elements were applied at all scales of the project creating an integrated brand approach.
