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Seat Share: NYC
Seat Share: NYC
Liz Jackson

Seat Share: NYC

Liz Jackson

An emblem to empower those in need


The NYC Seat Share program helps empower people with invisible disabilities to procure a seat on public transportation in an explicitly discreet manner.

A logo that expresses the essence of sharing


Our graphic design team worked closely with Seat Share to create an emblem that signals a seat is available. The outcome was a universal scarf that Seat Share allies wear to show they have a seat available for someone in need.

Additionally, our graphic design team designed the logo for the NYC Seat Share program using forms and colors associated with the cities mass transportation systems.

The logo expresses the essence of sharing by the depiction of two overlapping subway seats. The double lined font was created to mimic the railways and a lively brushstroke was chosen to represent the uniqueness of the city.

Testimonial

Every detail of this project was deeply considered; from the unending pursuit to find the perfect emblem that is both discreet and attention grabbing, to the intricacies of each facet of the logo being steeped in the essence of NYC.

Want to learn more about this industry, let us send you a link to our experience book.